Friday, 18 March 2011

Facebook Fan Page Marketing Lesson #10

Alex

Interact with your fan base.  

This is one of the most important reasons to have a facebook page.  
People do business with, buy from and join in business, people they 
know, like and trust.  Use your business page to build that know, 
like and trust.  

Set aside a few minutes each day to go in and reply to your fans.  
Even clicking the "like" link under their comment goes a long way.  
Answer their questions.  Let them know that you are a real person 
and you are helpful.  

Interaction with your fan base will be a huge factor in the 
difference between success and failure on facebook.  I've seen many
businesses crash and burn on facebook because they forget to interact
with EVERYONE who comments on their page...good or bad.  If someone 
has a complaint, address it right away.  If someone has praise, thank
them right away.  


This is the final lesson in the Facebook Fan Page Marketing series.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
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          http://www.fortunenow.com 

                           ==============

Sunday, 13 March 2011

Facebook Fan Page Marketing Lesson #9

Alex

Integrate content into your facebook page.  There are many apps that 
allow you to automatically update your facebook page when you post 
on your other sites (blogs, twitter, etc...)  Using these apps is a 
great way to automatically stream content into your page.  

Don't forget, however, that you will still have to visit your page. 
A huge mistake many people make is to set these things up and forget 
them.  Then, when one of their fans comments or asks a question, 
they never receive a reply.  That's not a good policy.  People will 
feel neglected and go elsewhere to get their questions answered.  



Facebook Fan Page Marketing Lesson #10 will be on its way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Saturday, 12 March 2011

Facebook Fan Page Marketing Lesson #8

Alex

Contests

A contest on facebook is a great way to get more fans for your page.  
The more fans you have, the more people you can get your message in 
front of.  

Think of a great prize you can give people who enter your contest.  
It can be something like an electronic item, a package of your 
product or service or anything of value.  Make sure that the people 
who are already your fans as well as those who will see the contest 
and may become your fans will really love this prize.  

Make the prize consistent with the entry.  For example, if you are 
asking people to submit a video, audio or essay in exchange for a 
free report, chances are not many people will enter your contest.  
Be careful not to make it too easy to enter...remember...you are 
building a list of qualified people, not just people.  Think of 
something that will make your contest entrants qualified.  For 
example...have them make a video, audio or essay telling you what 
they would do if money were not an issue (their why) in exchange 
for $200 worth of your product or service.  This way you get people 
who already have a strong why flooding into your contest.  

There are many different apps you can use to run a contest on 
facebook.  Unfortunately, unless you spend $10,000/mo in advertising 
on facebook, you can not make "liking" your page a condition of entry.  
You can, however, capture email addresses and send follow up messages 
suggesting they like your page.  


Facebook Fan Page Marketing Lesson #9 will be on its way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Wednesday, 9 March 2011

Facebook Fan Page Marketing Lesson #7

Hello Alex,

Facebook Ads Part 3.

When running a Facebook ad, consider creating a tab within your 
Facebook page using FBML. Link to this tab instead of linking to 
an external website.

* Your cost per click tends to be lower when directing people to a 
page within Facebook. 

Not sure if this will always be the case and it's not a published 
fact. It's just an observation from people who have done extensive 
ad testing on Facebook.

Use this special tab page that you create of make some type of 
special offer to get a high conversion rate on your leads. Maybe 
offer a book, a report, a sample, a review ... something of interest 
to the visitor.

Facebook Fan Page Marketing Lesson #8 will be on its way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Monday, 7 March 2011

Facebook Fan Page Marketing Lesson #6

Hello Alex,

Facebook Ads Part 2.

As this writing, all Facebook ads must have an image. 

Before you choose your image, look at other ads that are running. 
See what types of images would catch the eye of your target market.  

You do not have to use a photo. 

==> This image can be created using text. This will allow you more 
words in your ad. 

However, the words in your image are not "search engine friendly" 
as they show up as an image.

Think of your image as your "headline" for one important reason:

If the Facebook user doesn't notice your image - they won't ever 
click on your ad. Make your image and eye-grabber.

Ads are limited to 25 characters in the title and 135 characters plus 
an image for the body. 

Facebook Fan Page Marketing Lesson #7 will be on its way shortly.


                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Sunday, 6 March 2011

Facebook Fan Page Marketing Lesson #5

Hello Alex,

Facebook Ads Part 1.

There is one major difference at this time between Google ads and 
Facebook ads.  

Facebook ads are reviewed by an actual person. Be cautious when 
writing your ads. Some of the rules are:

   *  No Using ALL CAPS
   *  No abbreviations or symbols
   *  No false or misleading claims
   *  No hype
   *  No incorrect spelling, grammar or slang
   *  No incomplete thoughts
   *  No use of irrelevant images
   *  No offensive ads

For example, if you say "free" in your ad, but the offer you link to 
is "free plus shipping", that is misleading and will most likely 
either not get approved or get removed if/when someone reports it.  

Facebook allows users to remove ads and then tell Facebook why they 
don't like the ad. If someone marks your ad offensive, repetitive, 
or any of the things listed above, it will be removed.  

Good ad copy, just like beauty, is in the eye of the beholder. Know 
your audience and know what they want.

Facebook Fan Page Marketing Lesson #6 will be on its way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Friday, 4 March 2011

Facebook Fan Page Marketing Lesson #4

Hello Alex,

Facebook has many widgets and applications available for 
your fan/like page.

One interesting application is FBML. FBML is a special language 
that your web designer can use to make your page stand out from 
all of the generic, standard pages. 

Just like you can personalize a website, you can now personalize 
your fan page. At this time, there is no editor for FBML like there 
is for building an HTML website.  If you do not know FBML, you 
will need to either take the time to learn it or hire someone to do 
it for you.  

Hire someone???

It won't be expensive. You can locate a pro on eLance or Rent-A-Coder 
to do it quickly for less than $50. They can set up your basic template 
ready for you to put in your content.

Need help finding someone to do it? Just email roxanne@fortunenow.com 
for help.

You want to have a page customized to your business. You want 
to stand out from the crowd. 

Here is your chance to put your personality in front of your best 
prospects - and you can control your look.

Facebook Fan Page Marketing Lesson #5 will be on its way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Thursday, 3 March 2011

Facebook Fan Page Marketing Lesson #3

Hello Alex,

Almost half of Facebook's users report signing in at least
once per day. You should update your status and give
your readers great content on a regular basis.

This way, you stay on their minds. 

Very few people will come to your page to see what you
are up to. Vary your posting times to get your status updates
in front of the most people.

Those who have "liked" your page will see your updates
in their news feed when they log in. Give them a compelling
reason to visit your page and/or interact with you. 

Want more activity and popularity?

Ask questions that your readers will be likely to respond to. 

Whenever someone who likes your page comments, all
of their friends see that they commented on your page
and can click a link to see the conversation.

They, however, will also need to like your page if they want
to join the conversation :)

Facebook Fan Page Marketing Lesson #4 will be on its
way shortly.

                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Wednesday, 2 March 2011

Facebook Fan Page Marketing Lesson #2

Hello Alex,

Setting up Your Fan/Like Page.

Be sure you choose the proper category for your page. 
Different tabs are available based on your category.  

Choose wisely. This can not be changed later!  

The correct category will help others find you in 
Facebook's page directory.

After you have 25 people who "like" your page, you can 
get a vanity URL linking to your page.  

Once you reach 100 people who like your page, you can't 
change the name of your Fan Page.  Think of it this way...

If people "like" a page titled BLUE and all of a sudden, it's 
name changes to PINK, quite a few of them may not be
happy. This rule is in place to prevent "bait and switch".  

Choose your Fan Page name wisely :)

Facebook Fan Page Marketing Lesson #3 will be on its 
way shortly.


                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com 

                           ==============

Tuesday, 1 March 2011

Facebook Fan Page Marketing Lesson #1

Hello Alex,

Facebook Fan pages are an excellent way to promote 
yourself and your business. There are many advantages 
of a fan page. 

Let's look at the basics:

What is the difference between a personal profile and a 
"fan/like" page?


Personal Profile Page - You are only allowed 5000 friends per profile.  
Fan Page - You are allowed an unlimited number of friends.

Personal Profile Page - You are expected to interact socially with others.
Fan Page - Business related content is expected.

Personal Profile Page - You are only allowed 1 profile per person. If you  
have more than one and Facebook finds out, you will lose them all.
Fan Page - You are allowed multiple fan/like pages.

Personal Profile Page - Not much customization allowed.
Fan Page - Many different applications are available for customization.

Personal Profile Page - You can NOT message all of your friends at once.
Fan Page - You CAN message all of your fans at once.


See the advantages?

Use your imagination of how this could make prospecting 
and promoting easier for your business.

Facebook Fan Page Marketing Lesson #2 will be on its
way shortly.


                           ==============

 Note: These lessons are completely "opt-in"

 Your name: Alex
 Your email address: bitronworkswell@gmail.com

                           ==============

 If you liked this lesson, please forward a copy to a friend.

 If you received this message from a friend and would
 like to receive all lessons free, visit:

          http://www.fortunenow.com